CrossBorderWorks

Advisory and Consulting Services to Help Navigate the Complex Global Digital Music Landscape

about

Music | Technology

Products | Business

US | International

Rights | Data

Partners | Deals

CrossBorderWorks is the Los Angeles based consultancy and advisory firm of Vickie Nauman, who manages a portfolio of forward-thinking digital media and technology companies.

Statement from the Founder

I built this respected consultancy on a simple philosophy:

I draw upon my direct experience creating & licensing music models

I am product focused, so I help companies license, build, and launch

I share my unique knowledge base of the music ecosystem, industry players and market dynamics

I leverage a worldwide network in music and tech but only work with companies I personally believe in

And I want to actively help shape the future of the digital music industry

About

SERVICES

& EXPERTS

Working with experienced pros in music will help save you time, money and headaches.

CrossBorderWorks can spin up initiatives, license music, act as project or company advisor, guide strategy, and yes, fix problems. Core interests are innovative uses of music, emerging tech, and creating new business models. It is an exciting time for music with no end in sight for music opportunities.

Music Rights & Licensing: New technologies and products require viable models, a licensing framework married to functionality, and deal execution. CrossBorderWorks starts with your vision and goals, and develops the following:

ARC - Artist-Centric Models - Artists, labels, platforms want to make a specific artist catalog available digitally, which requires master, publishing and name/likeness.

Music in Games/Video Models - One-off sync or bulk sync with rights that are inclusive of master and publishing.

Full Catalog Models - Blanket, broad catalog deals either directly licensed or via statutory licenses.

Relationships - Music is a relationship-driven industry with both licensors and service providers, often needing partner translation.

International Expansion - Expanding US rights abroad, or entering the US, each territory has its own challenges.

Rights Tech Stack - Systems and processes to operationalize rights, reporting, messy metadata, and settlement.

M&A Advisory: Acquiring or backing another company often brings with it blindspots, and Nauman can dive deep to analyze and provide intelligence on hidden risks and opportunities.

Launching Music Products: Getting a set of music rights is the start, not the finish line. Many companies struggle with the unexpected complexity of building music products so CrossBorderWorks offers experienced guidance, and experts are on hand:

Music Software Products - Best practices for UI/UX, guidance on feature development and product-market fit such as recognized leader Joni Hoadley (Sonos, Spinner, Musicmatch)

Music and Audio Specialists - Help is available on music curation, audio production, and podcasting from experts such as Amanda Wilde (KUOW, KEXP, curator), and Mikel Ellcessor (WNYC, Radiolab, podcasting)

Legal: All music licensing requires experienced legal counsel. CrossBorderWorks works efficiently with in house counsel, or can bring trusted, highly regarded, specialized outside counsel to you.

Music Licensing:

How to License What From Whom, and Who to Pay How Much

Guidance

Deals

Insights

Services & Team

CLIENTS

Client portfolio is constantly evolving and in addition to those listed below, Nauman works with all music-adjacent industries who need help navigating the music industry, music companies seeking to engage deeper with tech, as well as early stage startups. Most current list on LinkedIn. Several startups have successfully exited with CrossBorderWorks-led custom music models, deals, and music integrations.

Active relationships with digital business and sync departments at Universal, Warner, Sony, Sony Publishing, UMPG, Warner Chappell, Merlin, Beggars, and many more labels, publishers, PROs, and distributors, as well as emerging sync platforms and rights administration services.

My Digital Music Journey in the Trenches

When I tried the first Napster in 1999 on my 14.4 modem, I knew that the world of entertainment had just changed forever. It also kicked off what has become a 20+ year digital odyssey to understand and help shape this multi-dimensional digital puzzle and evolving global landscape.

This journey started when I joined the product team at one of the first legal music services called MusicNet, a JV between RealNetworks and major labels; then built KEXP’s Webby winning DMCA-compliant service; did music business in China and an MBA at the London School of Economics; worked on the product team at wireless home audio pioneer Sonos; and then started up and led the US business for UK B2B platform 7digital, in which I worked with hundreds of startups and corporations, and licensed every conceivable model.

Since 2014 I have been running CrossBorderWorks, sharing knowledge and experience with my clients.

I've seen every digital music mistake imaginable, and I help you avoid them. I know where the landmines are buried in the sand and help steer you away from them. I understand how deals, financial models and rights function, and help simplify this for you.

Technology is rapidly evolving with capabilities we could only dream of a few years ago, and music enhances all of it. The pandemic accelerated adoption and we are now in a golden era of innovation with music in games, live streaming, fitness, and niche music apps. These, along with the metaverse, AI and decentralization, all require equally creative business models and strategy.

Music was the canary in the digital coal mine back in 1999, and that bird is now free and thriving. It's time for bold, new ideas and another reinvention with Web3.

Vickie Nauman

Founder & CEO

Clients

Thought Leadership

THOUGHT LEADERSHIP

The global music industry has a dynamic of all parts moving at the same time, which makes it very difficult to keep pace. Nauman frequently speaks and debates on panels about rights, data, emerging tech, transparency and digital music trends, as well as gives talks at universities and events.

These discussions at industry events and with the media serve not only as a way of fostering public dialogue about hot topics and ongoing challenges, but also as a means of educating the next generation.

A few highlights:

SXSW Austin TX (2005-24) - gaming, innovation, connected devices, blockchain, rights tech, wearables, next gen UX, music culture, music in China, HQ audio

More Than Just a Game (2023) - metaverse and gaming

Music Ally Events (2017-24) - metaverse, investment, models, platforms

Music Tectonics (2019-24) - innovation, metaverse, value of music, rights

US Patent Office Summit DC (2018-19) - rights, data, copyright law

US Copyright Office Roundtables LA/DC (2014, 2021, 2023) - MMA/MLC, Web3/NFTs

MusicBiz Nashville (2012-2024) - innovation, rights, licensing, data, new models

Trusted Advisor (2022-24) Web3, Gaming

Music Finance Forum (2019-22) - trends, data, buying/selling catalogs

Rights Tech/Digital Ent. Week (2016-22) - blockchain, metadata, finance, sync licensing

Who Knew Nashville (2018) and Smartest People in the Room (2020-21)

Midem Cannes France (2016, 2020) - trends in music/tech, startups

Ad:Tech Summit Tel Aviv (2014) - music trends

CES Las Vegas (2012,14) - HQ audio, connected devices

Eurosonic Netherlands (2014, 2023) - artist royalties

Speaking in Nashville at Who Knew

credit: Jeff Fasano Photography

Press

IN THE MEDIA

Nauman is a frequent source for providing entertainment reporters with context and quotes around industry movements, trends, and changes in the landscape.

A few selected features:

Billboard (2024) TikTok Music's Failure

GXM Podcast (2024) Vickie Nauman on Gaming Licensing

EDM (2024) Daft Punk in Beat Saber

Trapital (2023) The Future of Music and Gaming

EDM (2023) AI Can Improve Lives of Electronic Musicians

Guardian (2023) Artist-Fan Connections

Music Business Worldwide (2023) Inspiring Women Series - Landscape and Changes of Streaming Models

Synchtank (2023) In the Clearance - Indie Writers in Games

Billboard (2022) Growth in Sync Revenue

Music Ally (2022) Licensing Music in the Metaverse

Music Tech Fest podcast (2020) Music Software Law Product