Music | Technology
Products | Business
US | International
Rights | Data
Partners | Deals
CrossBorderWorks is the Los Angeles based consultancy and advisory firm of Vickie Nauman, who manages a portfolio of forward-thinking digital media and technology companies.
Statement from the Founder
I built this respected consultancy on a simple philosophy:
I draw upon my direct experience developing partnerships, licensing diverse music models, building music products, and managing rights/data to help companies find a clear lane, solid strategy and great partners
I share with clients my unique knowledge base of industry players, market dynamics and an insider's view of the global landscape
I leverage a worldwide network in music and tech, and only work with companies I personally believe in
Working with experienced pros in music will help save you time, money and headaches.
CrossBorderWorks can spin up projects and initiatives, act in a longer-term advisor capacity, or simply provide company guidance. Core business activities -
Nauman's Advisory Work:
Strategic advisor on new initiatives and new lines of business
Strategic advisor in M&A, growth and corp dev
Start up advisor and mentor
Opening doors, providing insights and steering
and yes, fixing problems
Entry into US market or territory expansion
Industry partnership development in music, tech & finance
Music rights strategy, business models, licensing, data management, and contract execution
New product or experience development — from hardware integration to streaming, concept to execution
APIs and platforms — leverage/evaluate service providers
If you need a team, we'll pull in experienced product, specialized licensing and legal people for user experience reviews and ongoing help shaping your vision, or morphing your model and approach.
Getting Everyone Paid - building better pipes, systems, global money and data flow, and business/revenue models
New Experiences - using technology to deliver new artist/fan music experiences in games, VR/AR and immersive events to future digital forms, solidly rooted in shared culture
Innovative Products - integrating music elegantly into devices, in homes, and our connected lives
Partner and client portfolio:
Clients include Q&A, Downtown Music Group, Beat Saber/Oculus/FB, 23 Capital, SoundExchange, Mixcloud, Tencent Africa, Spotify, Bose. For most current client list, see LinkedIn for Founder Vickie Nauman
Partners include major and indie music labels, publishers, data providers, rights administrators, and digital service providers
My 30,000 Foot View
I am honored to work with a fascinating mix of companies in my consultancy, act as a translator between music and tech sectors, and serve as advisor to startups.
When I tried the first Napster in 1999 on my 14.4 modem, I knew that the world of entertainment had just changed forever. It also sparked what has become an 19-year (and running) digital odyssey to understand this multi-dimensional digital puzzle and all sides of the industry landscape.
This quest spanned joining the product team of one of the first legal music services called MusicNet, a JV between RealNetworks and the major labels; building KEXP’s early DMCA-compliant service and producing live broad/web cast events; doing music business in China and MBA studies at the London School of Economics; working in device manufacturer Sonos; starting up and leading the US business for UK platform 7digital; and avidly enjoying music.
The ease of digital has put all the world’s music, film, and information into consumers’ hands. Revenue models and user experiences continue to evolve, but we are in the midst of a revolution whose peak is not yet in sight.
The year 2015 marked an industry turning point with consumer adoption of paid models, but very soon thereafter was the harsh realization that much more modern systems and practices were required to support the success. We need infrastructure that will enable artists to create and capture the value of their global fan bases, as well as efficiently process data in a machine-to-machine world.
Music has been the canary in the digital coalmine, and I want to impart my knowledge, experience, and global network to smart companies who are seeking new ways of bringing great digital entertainment to consumers around the globe.
- Vickie Nauman
The global music industry has a dynamic of all parts moving at the same time, which makes it very difficult to keep pace.
Nauman frequently speaks and debates on panels about rights, data, transparency and digital music trends, as well as gives talks at universities and companies.
These discussions serve not only as a way of fostering public dialogue about hot topics and ongoing challenges, but also as a means of educating the next generation.
A few highlights:
SXSW Austin TX (2005-19) - innovation, connected devices, blockchain, rights tech, wearables, next generation UX, music culture, music in China, HQ audio
Who Knew Nashville (2018)
NY:LON/Music Ally NYC/London (2017-19) - investment, biz models, platforms
US Patent Office Summit DC (2018-19) - rights, data, copyright law
MusicBiz Nashville (2012-2019) - rights, licensing, new models
Rights Tech/Digital Music Forum - NYC/LA (2016-19) - blockchain, metadata
Ad:Tech Summit Tel Aviv (2014) - music trends
US Copyright Office Roundtables LA/DC (2014) - copyright law reform
CES Las Vegas (2012,14) - HQ audio, connected devices
Eurosonic Netherlands (2014) - artist royalties
Speaking in Nashville at Who Knew
credit: Jeff Fasano Photography
IN THE PRESS
Frequent source for entertainment reporters to provide context around industry movements, including these selected features:
Vickie Nauman on music investment & finance (2019) Music is the New Yacht
Nauman on music metadata (2019) Metadata is the Biggest Little Problem Plaguing the Music Industry
Nauman joins KillRockStars podcast 'The Future of What?' (2018) Unpacking Music's Black Box
Guest on Gigi Johnson of UCLA Music Innovation podcast (2018) Music 3.0 The Artist Led Revolution
Quoted in New York Times (2018) Death of XXXTentacion
Complete Music Update (2017) Cost of Entry for Music Startups
Bloomberg Tech Business live TV (2016) Artist Exclusives
Quoted in Bloomberg (2016) Prince's Push for Control Set an Example for Today's Artists
Marketplace Interview (2016) about Soundcloud Go Offering
Quoted in Billboard (June 2014) The 5 Biggest Headaches in the Apple-Beats Deal
Comments in Inc. (2014) - How Neil Young Won Kickstarter
Vickie Nauman Opinion Writing
Co-Existing Ecosystems and Music 3.0 (2018) - our emerging industry appears to be artist led
Sustainability in Music (2017) - melding the old and the new to create a more modern industry
Reimagining the Music Business (2016) - a case for moving beyond data silos, flawed norms, and music/tech gaps